T-Mobile’s HTC Desire Twitter marketing: Naughty and misleading

This caught my eye just moments ago from the T-Mobile UK Official Twitter account:

Superb phone for #business: #HTC Desire, unlimited texts, unlimited Calls, unlimited internet for £20 per month: http://bit.ly/d9k021

“Wow!” I thought, “20 quid a month? For a desire? How are they doing that I wondered?”

I clicked through.

Here’s what I saw:

It’s not 20 quid a month. It’s 35/month but there’s a discount for the first 3 months.

This offer itself is perfectly fine.

It is, however, patently RIDICULOUS to advertise the phone at 20/month.

The website even says: £20 a month (24 months) in bright T-Mobile branded purple.

That tells me the offer is £20 per month for 24 months, right?


Because there’s more clarifying text underneath saying “(for the first 3 months, £35 thereafter)”.

Absolutely ridiculous. Completely and utterly ridiculous.

Do they think our heads button up the back?

This demonstrates yet another further erosion of the English language when it comes to mobile operators.


Oh it’s unlimited. Until you hit the limit.

Or it’s ‘fair use’. Until we decide that fair use means a 500mb limit. (I’m looking at you, Vodafone). So you can have unlimited data. On a 500mb limit.

How long before T-Mobile starts running TV adverts for the HTC Desire at ’20 pounds per month’ with a disclaimer saying that 20 pounds actually equals 35 pounds.

They didn’t even say in big letters on the HTC Desire special offer that it’s “20/month 3-month special offer” or anything like that. No. Ridiculous.

(My Original Blog Post: http://ping.fm/EELVo)


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